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Tencent Games has created many popular video games but their fans will always rememberUndawnfor being a complete disaster. The game was endorsed by actor Will Smith, who also appears in the game, and had a gigantic budget. All this came crashing down as the game failed to attract the audience, making it one of the biggest financial failures for the company.
Undawnwas the first game to fail under Tencent Games’ “in-house” production plan, which was going to help the studios make profits of their own. The development and marketing of the game cost the studios around 1 billion yuan (roughly $140 million), which is $40 million more than Christopher Nolan’s 2023 blockbuster hit,Oppenheimer.
Will Smith’sUndawnwas a major flop
If you have not heard about Tencent Games’Undawn, we don’t blame you. The zombie apocalypse shooting game was an unoriginal idea that failed to please the audience, making itone of the biggest financial mistakes in Tencent Games’ history. Even actorWill Smithcouldn’t save the game from being a major flop as the actor was hired to endorse the game.
As perReuters, the game’s budget, which included development and marketing cost, was roughly 1 billion yuan, which is around $140 million. To put things into perspective,Colliderstated that Christopher Nolan’s 2023 movie Oppenheimer had a budget of $100 million, making the game more expensive than the Oscar-winning movie. Not just that, a team of 300 developers was formed to create the game, which eventually turned out to be a disaster.
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Undawnonly made $287,000 last month
A source has revealed to Reuters thatUndawnonly managed to bring in $287,000 for Tencent Games last month. Undawn was released on Android, iOS, and Microsoft Windows on 29 June 2025 and since then, the game’s revenue has proved that Undawn was a major gamble that was under Tencent Games’ “in-house” production plan.
Tencent Has Already Ruined Many Games With 1 Most Hated Feature and Elden Ring Mobile Game May Suffer The Same Fate
Under this plan, Tencent focuses on creating games within their organization so their profits are all their own and not shared. Setbacks like Undawn can be partially blamed for the delay of Tencent Games’ highly anticipated game,Assassin’s Creed: Jade, as they are focusing more on casual party games andGenshin Impact.Assassin’s Creed: Jadewas originally slated for a late 2023 release but it has been now pushed back. Nonetheless, Undawn’s failure doesn’t slow down Tencent as they are known for creating many popular profitable video games likePUBG Mobile.
Farhan Asif
Articles Published :1696
Farhan Asif is a gaming writer at FandomWire who specializes in video games/franchises like Helldivers 2, GTA, and Call of Duty. Apart from 1600+ published articles for FandomWire, he has also written more than 750 articles for AnimatedTimes. He has a passion for coding and is pursuing a degree in computer science. During his free time, Farhan loves to play video games and hopes to create a video game of his own one day.
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UndawnWill Smith
