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Kevin Feige was part of the infamous Marvel Creative Committee (MCC) in the early stages of the MCU and played a crucial role in preventing the committee from ruining Captain America. According to reports, Feige and Louis D’Esposito vehemently opposed the committee’s idea to set the character in modern times. There were screaming matches during meetings of the MCC, with Feige emerging successful and giving us the period piece,Captain America: The First Avenger.
According to the bookMCU: The Reign of Marvel Studios, the MCC consisted of Dan Buckley, Joe Quesada, Brian Michael Bendis, Louis D’Esposito, Kevin Feige, and Alan Fine. The book suggested that most of the unpopular and toxic opinions came from Alan Fine, who was the Dwight to Ike Perlmutter’s Michael.
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WhenChris Evans‘ Captain America finally shares that one promised dance withHayley Atwell‘s Peggy Carter, fans are moved emotionally due to his story told inCaptain America: The First Avenger. The first film featuring Steve Rogers was set in 1942 during the Second World War. The film helped establish his story as the man out of time. It was also important to show the character as part of the U.S.’s efforts to create a super-soldier during the war.
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Interestingly, there were some objections to the movie’s 1940s setting. These largely came from Alan Fine of the former Marvel Creative Committee. Fine believed that audiences of the MCU would not be interested to see a movie largely set in the 1940s. However,Kevin Feigeand Louis D’Esposito, both former members of the committee, opposed Fine’s views and insisted that the movie was made as a period film.
According to Dave Gonzales and Joanna Robinson’s bookMCU: The Reign of Marvel Studios, there were screaming matches within the MCC before Feige’s vision prevailed. An excerpt from the book reads:
“One early confrontation came over Captain America: The First Avenger. [Alan] Fine believed that Marvel audiences wouldn’t want to see a movie set largely in the 1940s. [Kevin] Feige and [Louis] D’Esposito insisted that they needed to establish Captain America before making The Avengers: the movie had to show audiences that Steve Rogers was a man out of time, not just pay lip service to the notion. The meetings became “screaming matches,” but Feige prevailed.”
Feige and D’Esposito reasoned that they intended to show the audience the story of Captain America before he appeared inThe Avengers, rather than just tell it. If Alan Fine andIke Perlmutterhad their way, it would have ruined not just Captain America but also Peggy Carter, Bucky Barnes, and the formation of Hydra.
While Kevin Feige SavedCaptain America, Some Of The MCC’s Decisions Ruined Characters/Films
MCU: The Reign of Marvel Studiosalso highlighted some of the characters and films ruined by the MCC. According to the book,Edgar Wrightpitched anAnt-Manfilm and was hired in 2006 to develop the film. Wright took years to perfect the script and get it prioritized by Marvel Studios. When Wright was finally ready to make his film,he faced several challenges from the MCC.
The MCC constantly urged Wright to include MCU references in the film, which the director tried to make work. However, his breaking point came when the committee hired an in-house writer to do a rewrite of theAnt-Manscript. Wright no longer trusted the studio and left the project.
The MCC, especially under Ike Perlmutter, was notoriously sexist in its notions and resisted the appearances of female superheroes/supervillains in many films. Perlmutter unsuccessfully tried to veto Black Widow’s appearance alongside the original Avengers and delayed the entry of more female superheroes into the MCU.
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DuringIron Man 3,Rebecca Hallwas signed to play the film’s villain. However, theMCC forced Shane Black to change the casting to sell more toys. The same happened with the character of Hela, who was supposed to appear inThor 2as the villain.
Captain America: The First Avengerand other Marvel films are now available for streaming on Disney+.
Hashim Asraff
Senior Writer
Articles Published :3018
Hashim Asraff is a Senior Entertainment Writer at FandomWire, with over 2,800 articles published on celebrity culture, comic book movies, and major TV franchises. With a background in Sociology and a keen interest in pop culture, Hashim brings a unique lens to breaking news stories, character deep-dives, film rankings, and fan-driven perspectives.His coverage often includes the MCU, DCU, hit network shows, and celebrity profiles, giving readers a rich blend of entertainment and analysis. A longtime fan of crime and investigative series, Hashim has watched thousands of episodes of NCIS, Criminal Minds, Law & Order: SVU, Bones, Blue Bloods, and The RookieA passionate storyteller and wordsmith, Hashim has also worked as a ghostwriter and managed multiple social media handles. He brought his writing expertise to FandomWire to also pursue his lifelong love for cinema and television.
