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Marvel Rivalsis the latest sensation in the hero shooter genre brought to us by NetEase Games. And it’s a huge success! The game came out on June 28, 2025, and already passed 400k concurrent players on Steam. The game has a roster of 33 Marvel heroes and villains to play with on launch. And one of them is a cute surprise.

Jeff the Land Shark is a Marvel character who is relatively unknown. And inMarvel Rivals, he is an adorable but surprisingly deadly part of the character roster. From healing allies to swallowing enemies whole, Jeff balances cuteness and lethality like no other.
Jeff is an Excellent Example OfMarvel Rivals’ Character Design
Jeff’s inclusion inMarvel Rivalsshows how NetEase has brought us beloved and niche characters. As a support hero, Jeff is good at healing and also has some crowd control. His playful design includes animations like a backstroke and cheerful splashes that fans already love. You can learn more about NetEase’s design philosophy in ourinterviewwith the developers ofMarvel Rivals.
Marvel Rivals is a 10/10 alone for Jeff the Land Sharkpic.twitter.com/hOO69v8RSE

Jeff’s abilities includingHide and SeekandHealing Bubbles, allow him to heal teammates, disrupt enemies, and traverse maps with unparalleled mobility. HisHealing Bubblesnot only restore health but also launch nearby enemies into the air, creating openings for coordinated attacks. So not just his looks but also his abilities have a duality.
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Jeff’s mobility shines with hisHide and Seekability, allowing him to dive into the ground and traverse the map quickly. This skill also enables wall-crawling, making him an elusive target. His ultimate,It’s Jeff!is where he gets truly terrifying. With his ultimate, he can swallow both allies and enemies, dealing continuous damage to enemies, and then spit them out, even off of the map.
How Marvel Rivals feels when a Jeff Is on your teampic.twitter.com/iz6rYIhSSr

The ultimate requires precise timing and map knowledge, but when executed well, it can singlehandedly shift the outcome of a match. Jeff’s effectiveness isn’t limited to his individual abilities, he can also useRivals‘ Team-up feature to team up with Groot, who can carry him for damage reduction or pair with Luna Snow to infuse his attacks with icy energy.
The Hero Shooter Genre is About to Get Properly Shaken
The launch ofMarvel Rivalshas been nothing short of monumental. With over 400k concurrent players on its first day, the game has eclipsed competitors likeOverwatch 2in both player count and community reception. Jeff the Land Shark embodies the game’s unique spirit and shows howRivalsdifferentiates itself from other hero shooters.
Marvel Rivals peaked at 444,286K last night after launch on steam🔥, That’s more than Overwatch when it released on steampic.twitter.com/o5NKPvc5Y6

The seamless blend of fan-favorite Marvel icons and lesser-known gems like Jeff makes for a cool experience for both fans and newbies. One of the reasons Jeff will be loved by players is his accessibility. Hisbeginner-friendly design means that even newcomersto hero shooters can quickly grasp his role and contribute effectively.
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Marvel Rivalshas avoided the pitfalls that plagued past Marvel games, particularlyMarvel Avengers, which suffered from uninspired character designs and lackluster gameplay mechanics. Unlike its predecessor,Rivalsleans into vibrant, comic-inspired aesthetics that celebrate the exaggerated and colorful nature of its source material.
With a roster that already has a mix of iconic and lesser-known characters, NetEase has set the stage for continuous growth. Jeff’s popularity could pave the way for more quirky heroes and characters to join the game’s roster later on. Go try him out now!

Have you tried outMarvel Rivals? Let us know if you liked it in the comments!
Daniel Royte
Gaming Writer
Articles Published :1368
As part of the FandomWire team, Daniel has followed the hero-shooter genre closely with a focus on titles like VALORANT, Apex Legends, and Marvel Rivals. You can also find him providing insight on the latest AAA titles from Elden Ring to GTA 6 and exploring the world of gacha games like Genshin Impact and Wuthering Waves. With more than 1,000 articles under his belt, you’ll need to look no further for a unique insight into every situation.If he’s not looking for the latest video game news, you’ll find him cheering on Ferrari in the race tracks of Formula 1 or at the theatres for the latest MCU releases.